How to Give a Good Podcast Interview

by John Soares March 9, 2011

Many of you may recall that I was interviewed last December by Kim Pawlak of the Text and Academic Authors Association about how to be a successful freelancer for higher education textbook publishers. The podcast over on BlogTalkRadio has been accessed over 2500 times and counting. You can listen to it here, or download it [...]

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2200 Listeners for My Podcast on Freelance Writing for Textbook Publishers

by John Soares February 24, 2011

As many of you know, I was interviewed by Kim Pawlak from the Text and Academic Authors Association in early December on the TAA’s BlogTalkRadio site. I was quite pleased with how well the interview went, and in a past post I told you that you can listen to it live right here on the [...]

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College Textbook Sales Grew in 2010

by John Soares February 17, 2011

The Association of American Publishers issues stats on book sales in the United States on a monthly basis. They just issued the latest data, and it includes information for all of 2010. Here’s the entire AAP press release; I bolded the most important info for freelancers who work for college textbook publishers. AAP Publishers Report [...]

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Royalty Rates for E-Books: My Take

by John Soares February 8, 2011

I just wrote an extensive post on my ProductiveWriters.com site about why writers should get a 50% percent royalty (net) on trade paperback and hardcover e-books: 1. Most importantly, publishing is shifting to electronic formats. We all know about Amazon’s Kindle and other e-book readers, and it’s obvious that the future of publishing is digital. [...]

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McGraw-Hill Higher Education Financial Results

by John Soares February 1, 2011

McGraw-Hill (MHP) just reported its quarterly and annual results (for 2010) this morning. The numbers are a bit mixed, and the stock is down 5% as I write this. McGraw-Hill is heavily involved in education publishing, including higher education/college textbook publishing. Here are the pertinent results for the higher ed division pulled from the company’s [...]

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E-Textbooks Easy to Use and Save College Students Money

by John Soares January 25, 2011

But are they really learning? When I was in college, I kept nearly all of my texts so I could review them in the future as needed. It seems very few college students do that now. They just want to rent a physical textbook, or get a one-semester pass to use an e-book. Either way, [...]

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Taking Blogging Breaks

by John Soares January 18, 2011

As you likely know, I took a break from writing here at the Writing College Textbook Supplements blog until last week. I also took a break from my other two blogs, Productive Writers and Northern California Hiking Trails. I explained why in a post on December 20. However, I just wrote a post at ProductiveWriters.com [...]

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College Students Prefer Print Textbooks to E-Books

by John Soares January 10, 2011

At least according to the results of a recent survey sponsored by the Book Industry Study Group. Nearly 75% of the respondents say they would rather purchase the old-fashioned paper product than a new-fangled electronic version. Why is this important to college textbook publishers? Major companies like Pearson Education and Cengage Learning and the other [...]

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Holiday Blogging Break

by John Soares December 20, 2010

I won’t be writing any new posts here at the Writing College Textbook Supplements blog until the middle of January. My partner Stephanie and I are house-sitting in Santa Cruz, California, until the latter part of January. Here’s what I’m doing: Walking the beaches and hiking in the redwoods and enjoying the mild temperatures (50s [...]

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My Upcoming Teleconference on Freelance Writing for College Textbook Publishers for Text and Academic Authors Association Members

by John Soares December 13, 2010

I’m presenting a teleconference on “How to Be a Successful Freelance Writer for College Textbook Publishers”  tomorrow, Tuesday, December 14th, 2010, at noon eastern. The catch? You have to be a member of the Text and Academic Authors Association to listen in. If you’re already a member, you’ve been getting the e-mails and you know [...]

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