Sales Levels of College Textbooks: Recent Data from the Association of American Publishers

by John Soares on October 13, 2009

As textbook supplement and ancillary writers, we want college textbook publishers to do well financially: when they do, they have more money to potentially spend to hire us.

So, given the dismal economy we’re currently in, there’s a bit of good news from the Association of American Publishers about sales of college textbooks in July (most recent data) in the United States:

Higher Education publishing sales rose by 0.9 percent for the month ($941.5 million) and increased 19.0 percent for the year. Finally, the net El-Hi (elementary/high school) basal and supplemental K-12 category posted a decrease of 32.2 percent in July with sales of $675.9 million; the category was down by 27.6 percent for the year.

Obviously not good news for K-12, but not bad for higher ed.

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