The Higher Education Opportunity Act of 2008 created regulations affecting college textbook publishers and colleges and universities regarding what information they give to students and professors regarding textbook updates and prices; the regulations also require that textbook publishers offer textbooks without bundling. Bundling refers to including CDs, DVDs, website passcodes, and other ancillaries and supplements as part of the textbook, which often increases prices.

Nicole Allen of The Student Pirgs just issued a press release with pertinent details of the law [highlights are mine]:

NEW FEDERAL LAW WILL CURB SKYROCKETING TEXTBOOK COSTS

Regulations open doors to lower cost alternatives for students, faculty

WASHINGTON – A groundbreaking federal law designed to tackle the rapidly rising cost of textbooks has kicked in just in time to impact college students this fall. The law, which was part of the Higher Education Opportunity Act (HEOA) passed by Congress in 2008, is considered the first major federal action on this issue.

Today, the average college student spends between $800 and $1,200 on textbooks every year,” said U.S. Senator Dick Durbin who authored the original version of the law. “The Higher Education Act Reauthorization finally gave students access to the information and options they need to make educated decisions about managing their finances in school. My Open College Textbook Act would go further by using the potential of technology to further improve college access, learning and affordability for all students.”

Earlier today, Durbin joined student and faculty representatives on a conference call to explain the new regulations and how they will impact textbook costs. Overall, the consensus was that the law was a change for the better.

“This is a huge victory for students,” said Rashi Mangalick, a senior at the University of Wisconsin-Madison and board chair of WISPIRG. “It will help us manage our costs now while also lowering prices in the long run.”

The new law, which went into effect on July 1st, contains three main provisions:

1. Publishers must disclose textbook price and revision information to faculty during the marketing process. A study by the Student PIRGs found that such details were often left out; 77% of the professors surveyed said publishers rarely or never offered textbook prices unasked.

“Professors share students’ concern about cost and generally would prefer to assign less expensive books,” said Dr. D. Steven White, Professor of Marketing & International Business at the University of Massachusetts-Dartmouth. “The new law empowers professors to readily identify lower-cost options that suit their instructional needs.”

2. Publishers must offer unbundled versions of textbooks. “Bundling,” or the practice of packing textbooks with CDs, pass-codes and other ancillaries that often go unused, can increase costs 10-50% according to PIRG research. From now on, students will have the option to purchase only the items they need.

3. Colleges must include the list of assigned textbooks during course registration. With advance notice, students can plan ahead for the full cost of their next term, and they have time to shop around for the best deals on their books.

“More cost saving options are available now than ever before. Students can save hundreds by shopping for discounts online, renting, and trading used books with other students,” said Nicole Allen, Textbooks Advocate for the Student PIRGs. “The next step is to make sure textbooks are affordable in the first place.”

Another theme that emerged was that open-source textbooks would play a prominent role in future efforts to reduce costs. Open textbooks are digital books that, unlike conventional e-books, are licensed to be free online and affordable to purchase in print. While currently available for a limited number of courses, budding efforts to create open textbooks – including publishing company Flat World Knowledge and Durbin’s legislation – promise greater availability in coming years.

White is one of thousands of professors nationwide already exploring the use of open textbooks in college classrooms. This fall, he estimates that switching to open textbooks will save his 98 students approximately $11,000.

“Affordable, high-quality alternatives like open textbooks could mean serious competition for traditional publishers,” noted Dr. White. “Especially now that professors know how much books cost.”

For more information on the law, visit www.studentpirgs.org/textbooks/heoa.

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I strongly favor increased choice and open information. I am concerned that the government is regulating something that the market itself could regulate. For example, profs could let textbook companies know that they want unbundled textbooks.

And I see other potential problems. Sometimes a prof may be forced into a textbook decision earlier than she would like to for a new course, perhaps excluding better texts that would have been discovered later on.

What are your thoughts on these new regulations? Who’s helped, and how much? Who’s hurt, and why?

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Like many of you, I follow the changes in how teachers teach by using integrated online platforms such as Blackboard, and how higher education/college textbook publishers find new ways to offer their content to instructors and students.

Blackboard and McGraw-Hill Higher Education just combined forces to integrate McGraw-Hill’s textbooks with Blackboard’s teaching and learning technology. Here’s a press release with the details of the partnership:

Blackboard Inc. (Nasdaq: BBBB) and McGraw-Hill Higher Education, a unit of The McGraw-Hill Companies (NYSE: MHP), today announced a business partnership to introduce a new, best of class learning management offering that joins McGraw-Hill’s media-rich content, assessment engines, and industry leading adaptive learning tools with the latest capabilities of Blackboard’s Web-based teaching and learning platform, Blackboard Learn(TM).

Through the partnership, the companies will make McGraw-Hill’s content and digital tools available to institutions that are already using Blackboard Learn to enhance workflow and access to these resources in one place.

This initiative will bring together the robust capabilities of Blackboard Learn with McGraw-Hill Connect, an all digital higher education learning platform and McGraw-Hill’s custom publishing system that allows instructors to also incorporate third party content. The combination will enhance ease of use for faculty and student users of the McGraw-Hill and Blackboard Learn product suites. This is the first time Blackboard has enabled the full integration of a major educational publisher’s content and digital tools.

“This partnership takes advantage of each company’s clear areas of expertise to improve the course and content experience for students and faculty in a variety of settings,” said Ray Henderson, President of Blackboard Learn. “This step makes it easier for educators to find, create and share high quality content as part of the existing workflow for users of Blackboard Learn.”

Access to McGraw-Hill Connect, which covers 34 academic disciplines and includes more than 250 titles, will be significantly expanded. McGraw-Hill’s platform is currently being used by more than 1.8 million students and instructors at some 600 colleges and universities nationwide. The integration with Blackboard Learn will allow students and faculty to use their campus Blackboard(R) login to access the full suite of McGraw-Hill Connect content and tools. Additionally, scores for McGraw-Hill Connect assignments, quizzes and tests will post directly to the Blackboard gradebook, eliminating the need for students and instructors to manage access and updates in two separate systems.

“McGraw-Hill Education is committed to helping students and instructors succeed by offering increased access to digital learning solutions,” said Peter C. Davis, President of McGraw-Hill Education. “By fully integrating the two companies’ capabilities, we are creating a comprehensive digital environment where professors and students can access everything they need to succeed in the course in one location.”

The integrations will create seamless access to McGraw-Hill Connect to manage course content, create assignments and track student performance. In addition, users will also gain access to a range of popular tools that come with the platform, including adaptive assessment to deliver customized learning content based on student strengths and weaknesses, and lecture capture to give students the ability to easily find key information from lectures to review at their own pace. Both the new learning management offering and the integration for Blackboard Learn are expected to be ready for classroom use in early 2011. McGraw-Hill Connect will also continue to be available separately.

As part of the partnership, McGraw-Hill becomes a Blackboard Strategic Partner(TM) in the Blackboard Alliance Program(TM). The announcement was made at BbWorld(R), Blackboard’s annual user conference held in Orlando, Florida.

To learn more about Blackboard Learn, please visit http://www.blackboard.com/Teaching-Learning/Learn-Platform.aspx. To learn more about McGraw-Hill Connect, please visit http://www.mcgraw-hillconnect.com

About Blackboard Inc.

Blackboard Inc. (Nasdaq: BBBB) is a global leader in enterprise technology and innovative solutions that improve the experience of millions of students and learners around the world every day. Blackboard’s solutions allow thousands of higher education, K-12, professional, corporate, and government organizations to extend teaching and learning online, facilitate campus commerce and security, and communicate more effectively with their communities. Founded in 1997, Blackboard is headquartered in Washington, D.C., with offices in North America, Europe, Asia and Australia.

About McGraw-Hill Higher Education:

McGraw-Hill Higher Education, a unit of McGraw-Hill Education, is a leading innovator in the development of 21st century teaching and learning digital solutions for postsecondary and higher education markets worldwide. Through a comprehensive range of traditional and digital education content and tools focused on improving student learning outcomes, McGraw-Hill Higher Education empowers and prepares professionals and students to connect, learn and succeed in the global economy. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

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Writing Articles for Education Magazines

by John Soares on July 21, 2010

Want to earn some extra scratch with your freelance writing? Then consider writing articles for the education magazines. Overall the pay’s not great, and definitely not as good as what you’ll usually get creating supplements and ancillaries for college textbooks, but it’s a good way to get known and make connections, and to broaden your writing experience.

I just found an excellent piece by Laura Yeager on the Writers Weekly website about this very topic:

I’ve found (and hope you will, too) that the education market is a booming platform for inspired articles about all aspects of education. Whether you’re a teacher with innovative ideas for how to teach your favorite subject, or a parent who’s concerned about your children’s education, or a freelance writer with an interest in education, there are many paying education markets in the United States and abroad where you can publish your work. Let’s look at some of them.

Laura goes on to discuss ten paying markets, including contact details and web addresses.

I did some writing for outdoors and travel magazines in the 199os, including Sunset and VIA. I stopped when my supplements writing career took off, but I can say this: be prepared to make lots of queries and submissions, and then wait and wait…and develop a thick skin for rejection.

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College Textbook Sales Increase in May

by John Soares on July 19, 2010

I’ve chronicled the good tidings for college textbook publishers on this blog over the last year or so, and we have continued reason to stay joyous. Courtesy of the Association of American Publishers, here’s the latest data for May 2010 higher education sales in the United States:

Higher Education publishing sales increased 6.3 percent for the month ($160.0 million) and increased 21.4 percent for the year. Finally, the K-12 El-Hi (elementary/high school) category posted total net sales of $267.3 million, down 0.4 percent on the prior year, in May, and year-to-date sales of $756.6 million, a 5.3 percent increase on 2009.

So we know that textbook publishing is flourishing. And as I wrote last week, now is the time to get assignments to create college textbook supplements and ancillaries.

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Worst Legal Mistakes a Textbook or Academic Author Can Make

by John Soares July 12, 2010

That’s the title of what should be a very interesting podcast by lawyer Zick Rubin, a specialist in media and publishing law. Here are details of July 14th podcast (11 a.m. Eastern): Join us for an interview with publishing lawyer and textbook author Zick Rubin, The Law Office of Zick Rubin (www.zickrubin.com), who will cover [...]

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Land Assignments Now to Write College Textbook Supplements and Ancillaries

by John Soares July 9, 2010

Summer is great for winning freelance jobs to create supplements and ancillaries for higher education/college textbooks. If you teach, you likely have more free time, perhaps a lot of it, and you can use some extra money. Editors Are Scrambling to Get Ancillaries Ready for Fall Supplements need to be revised with each new edition [...]

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College Textbook Sales Increase Again

by John Soares June 28, 2010

I’ve been tracking the sales results for higher education textbooks for using data from the Association of American Publishers. They recently released the most recent data on sales of textbooks: Higher Education publishing sales increased 112.8 percent for the month ($ 74.5 million) and increased 28 percent for the year. …The K-12 El-Hi (elementary/high school) [...]

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Catching Plagiarizing College Applicants

by John Soares June 23, 2010

I have a special interest in catching cheaters, probably because I’ve spent a lot of time over the last 18 years writing test questions and other exercises that college students answer and get graded on, and also because I had to deal with cheating a few times when I taught political science courses at Butte [...]

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Your Summer Writing — Get It Done!

by John Soares June 15, 2010

Having a little trouble getting going on that summer writing, either that research paper or book that will help your career, or perhaps a textbook supplement or ancillary? Kerry Ann Rocquemore gives you the kick in the pants you need in her Inside Higher Education piece “Shut Up and Write.” Here’s a taste: Academic writers [...]

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Higher Education Textbook Sales — Latest Data

by John Soares June 9, 2010

The Association of American Publishers recently released its latest data on the sales of college/higher education textbooks: Higher Education publishing sales dropped 2.1 percent for the month ($-54.2 million) but increased 18.3 percent for the year. Finally, the K-12 El-Hi (elementary/high school) category posted total net sales of $123.8 million, down 12.4 percent from March [...]

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